I find that satire is best consumed in spurts, but the shout-y nature of Colbert's self-named character made this book more tiresome than most.The good: Margin notes act like the "The Word" on his tv show, providing counterpoint and insight. The footnotes were often funny. Colbert is good at getting down to a sharp satirical point and I loved those moments.The bad: I read a kindle edition from my library and the margin notes were interspersed throughout the main text, interrupting flow. While a lot of fun is made of advertising in American culture it is done through what looks like actual advertising. Why else would there be a random picture of Colbert in front of an Applebee's? Interesting and disturbing at the same time.